High heels are marketed to children, and some schools encourage children to wear them.[22] 18% of injuries from wearing high heels were in children, and 4% in under-tens, in a 2002-2012 US survey.[22] Concern was expressed about children's use of high heels in a 2016 medical review on high-heeled shoes.[22] A nine-year old is about half an adult's height, and a toddler about a quarter; so, relative to body height, a 2-inch (5 cm) heel on an adult would be a one-inch heel on the nine-year-old, and a half-inch heel on the toddler,[27] though whether this translates to comparable health harms is not known.[22]
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Alternatively, World War II led to the popularization of pin-up girl posters, which men would often hang in their bunks while at war. Almost all of these girls were pictured wearing high heels, leading to an increase in the relationship between high heels and female sexuality.[3] The tall, skinny stiletto heel was invented in 1950, strengthening the relationship between women, sexuality, and appearance.[10] There was a weakening of the stiletto style during both the late 1960s / early 1970s and also 1990s when block heels were more prominent, followed by a revival in the 2000s.
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