One of fashion oldest questions dating back to the beging of time we can only assume is "how to walk in high heels" Believe it or not millions of women don't know how to properly walk in high heels so they avoid wearing these sexy shoes out of fear of being embarased or afraind of falling over. Have no fear AMI is here to help and we mad a youtube video to help you out. Click Here To See Our How To Walk In Heels Video!
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With the 1900s bringing two devastating world wars, many countries set wartime regulations for rationing almost all aspects of life. This included materials previously used for making heels, such as silk, rubber, or leather; these began to be replaced with cork and wooden soles.[13] Another one of the numerous outcomes of these wars was an increase in international relations, and a more proliferate sharing of fashion through photography and films, which helped spread high heel fashion as well.[9] Examples of this were the brown and white pumps with cutouts or ankle straps combined with an open toe.[13] Their practicality yet professional look appealed to the new, fast-paced lifestyle of many women.
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The intricate and complex history of high heels has led to a variety of cultural thoughts and lens through which people view them today. Firstly, it is very exclusively gendered in the sense that few men wear high heels in present times.[4] Secondly, magazines like Playboy, as well as other media sources portraying women in a sexual way, often do so using high heels. Paul Morris, a psychology researcher at the University of Portsmouth, argues that high heels accentuate "sex specific aspects of female gait", artificially increasing a woman's femininity.[4] Respectively, the arching of a woman's back facilitated by wearing high heels signals a woman's willingness to be courted by a man.[14][15] Keeping this sexual undercurrent in mind, heels are considered fashionable for women in most cases. It could be semi-formal with a "button down silk blouse…jeans and high heels."[16] Or, it could be formal with a dress or pants suit. Finally, 20th and 21st century cultural values have dictated that high heels are the norm in professional settings for a woman. Some researchers argue that high heels have even become part of the female workplace uniform, and operate in a much larger and complex set of display rules.[4] High heels are considered to pose a dilemma to women as they bring them psychosexual benefits but are detrimental to their health.[17] The 21st century has introduced a broad spectrum and variety of styles, ranging from height and width of heel, to design and color of the shoe.
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In a 2016 study from the Sahmyook University in Korea, researchers wanted to investigate the effects of high heels on the activation of muscles in the cervical and lumbar portions of the spine which refers to the neck and lower back.[29] Thirteen women were recruited to walk down a walkway in three different testing conditions: barefoot, in 4 cm heels and in 10 cm heels. Surface electrodes were placed on the muscle mass of the women’s spines as well as their feet to measure the electrical activity of muscles at different points of movement. The results of the study indicated an increase in both cervical and lumbar muscle activation as heel height increased. The cervical spine, the neck, assists in maintaining head stability and postural control in the body. The usage of high heels shifts the body’s center of mass which forces the spine to adjust itself in order to maintain balance. The researchers mentioned that over time these results would increase local muscle fatigue that could lead to muscle swelling, decreased muscle movement and even tissue deformation.
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The intricate and complex history of high heels has led to a variety of cultural thoughts and lens through which people view them today. Firstly, it is very exclusively gendered in the sense that few men wear high heels in present times.[4] Secondly, magazines like Playboy, as well as other media sources portraying women in a sexual way, often do so using high heels. Paul Morris, a psychology researcher at the University of Portsmouth, argues that high heels accentuate "sex specific aspects of female gait", artificially increasing a woman's femininity.[4] Respectively, the arching of a woman's back facilitated by wearing high heels signals a woman's willingness to be courted by a man.[14][15] Keeping this sexual undercurrent in mind, heels are considered fashionable for women in most cases. It could be semi-formal with a "button down silk blouse…jeans and high heels."[16] Or, it could be formal with a dress or pants suit. Finally, 20th and 21st century cultural values have dictated that high heels are the norm in professional settings for a woman. Some researchers argue that high heels have even become part of the female workplace uniform, and operate in a much larger and complex set of display rules.[4] High heels are considered to pose a dilemma to women as they bring them psychosexual benefits but are detrimental to their health.[17] The 21st century has introduced a broad spectrum and variety of styles, ranging from height and width of heel, to design and color of the shoe.


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Whether you’re on the lookout for sneakers, boots, flip-flops, or other shoes to perfectly match your wardrobe, Amazon.com offers versatile and comfortable women’s fashion sneakers in all different shapes, sizes, colors, and materials. From towering ivory leather platform heel sneakers and classic black and white Chucks to neon yellow slip-ons, you can find it all at Amazon.com.
Versatile and comfortable, we offer women’s flats in a rainbow of colors, styles, materials, and shapes. From pointed toe boxes and studded accents to open frames and foldable styles, we offer a great selection of women’s flats for you to shop. Need a different size or color? With free shipping and returns on eligible items, it’s easier to stock up with a rainbow of pairs of flats for every day of the week.
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