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In 2015, a group of women were turned away from a film première at the Cannes Film Festival in France for wearing flat shoes, including a woman physically unable to wear heels due to an operation on one of her feet.[35] The women complained that this was a sexist policy which forced women into a stereotyped appearance; festival organisers later responded that there was no official policy on footwear and stated that they would remind red carpet officials of this.[9][36]
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Wearing high-heeled shoes is strongly associated with injury, including injury requiring hospital care. There is evidence that high-heel-wearers fall more often, especially with heels >2.5cm high,[21] even if they were not wearing high heels at the time of the fall.[22] Wearing high heels is also associated with musculoskeletal pain,[22] specifically pain in the paraspinal muscles (muscles running up the back along the spine)[citation needed] and specifically with heel pain and plantar calluses (only women tested).[21]

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We, Forever 21, Inc., Forever 21 Global B.V., and our U.S. and European affiliates (collectively, "Forever 21") value our customers and visitors to our websites and respect your concerns about the privacy of your personal data and data security. Our Privacy and Security Policy (the "Privacy Policy") is intended to inform you about the collection and use of your personal data when using our websites and provide you with a safe and secure experience in fashion, style and shopping.
In a 2012 study, researchers examined the risk long time high heel wearers would have in regards to calf Muscle fascicle length and strain.[26] The control group consisted of women who wore heels for less than ten hours weekly and the experimental group consisted of women who wore heels for a minimum of forty hours weekly for at least two years. The experimental group was told to walk down a walkway barefoot and in heels while the control group walked down barefoot as cameras recorded their movements to calculate muscle fascicle lengths. The data showed that wearing heels shortened the length of the medial gastrocnemius (MG) muscle fascicles in the calf significantly as well as increasing stiffness in the Achilles Tendon. The experimental group also demonstrated a larger amount of strain on the muscle fascicles while walking in heels because of the flexed position the foot is forced into. The researchers were able to estimate that when wearing heels, the estimated fascicle strains were approximately three times higher and the fascicle strain rate was approximately six times higher. Additionally, they were able to conclude that the long term usage of high heels can increase the risk of injuries such as strain along with discomfort and muscle fatigue.
Further research reveals that another possible consequence of wearing high heels is an increase of pressure in one's veins. Experiments have proven that the higher the heel, the "higher [the] venous pressure in the leg." This means that after repeated use of high heels, varicose veins and other undesirable symptoms are much more likely to appear in the legs.[18] Other research supports these two claims when arguing that wearing high heels can lead to numerous long term effects, including accidental trauma to multiple areas of the body.[4]
Except if you opt-out or for disputes relating to: (1) your or Forever 21's intellectual property (such as trademarks, trade dress, domain names, trade secrets, copyrights and patents); or (2) violations of the “Content Submission” provision above, ("Excluded Disputes"), you agree that all disputes between you and Forever 21 (whether or not such dispute involves a third party) with regard to your relationship with Forever 21, including without limitation disputes related to these Terms of Use, your use of the Site, and/or rights of privacy and/or publicity, will be resolved by binding, individual arbitration under the American Arbitration Association's rules for arbitration of consumer-related disputes and you and Forever 21 hereby expressly waive trial by jury. As an alternative, you may bring your claim in your local "small claims" court, if permitted by that small claims court's rules, and as long as such matter is only pending in that court. You may bring claims only on your own behalf. Neither you nor Forever 21 will participate in a class action or class-wide arbitration for any claims covered by this agreement. You also agree not to participate in claims brought in a private attorney general or representative capacity, or consolidated claims involving another person's account, if Forever 21 is a party to the proceeding. This dispute resolution provision will be governed by the Federal Arbitration Act. In the event the American Arbitration Association is unwilling or unable to set a hearing date within one hundred and sixty (160) days of filing the case, then either Forever 21 or you can elect to have the arbitration administered instead by the Judicial Arbitration and Mediation Services. Judgment on the award rendered by the arbitrator may be entered in any court having competent jurisdiction. Any provision of applicable law notwithstanding, the arbitrator will not have authority to award damages, remedies or awards that conflict with these Terms of Use.
In a 2016 study from the Sahmyook University in Korea, researchers wanted to investigate the effects of high heels on the activation of muscles in the cervical and lumbar portions of the spine which refers to the neck and lower back.[29] Thirteen women were recruited to walk down a walkway in three different testing conditions: barefoot, in 4 cm heels and in 10 cm heels. Surface electrodes were placed on the muscle mass of the women’s spines as well as their feet to measure the electrical activity of muscles at different points of movement. The results of the study indicated an increase in both cervical and lumbar muscle activation as heel height increased. The cervical spine, the neck, assists in maintaining head stability and postural control in the body. The usage of high heels shifts the body’s center of mass which forces the spine to adjust itself in order to maintain balance. The researchers mentioned that over time these results would increase local muscle fatigue that could lead to muscle swelling, decreased muscle movement and even tissue deformation.
In the UK in 2016 temporary receptionist Nicola Thorp was sent home unpaid after she refused to follow the dress code of firm Portico. Thorp launched an online petition calling for the UK government to "make it illegal for a company to require women to wear high heels at work".[37] Two parliamentary committees in January 2017 decided that Portico had broken the law; by this time the company had already changed its terms of employment.[38][39] The petition was rejected by the government in April 2017 as they stated that existing legislation was "adequate".[40] Existing legislation allows women to be required to wear high heels, but only if it is considered a job requirement and men in the same job are required to dress to an "equivalent level of smartness".[41]
The intricate and complex history of high heels has led to a variety of cultural thoughts and lens through which people view them today. Firstly, it is very exclusively gendered in the sense that few men wear high heels in present times.[4] Secondly, magazines like Playboy, as well as other media sources portraying women in a sexual way, often do so using high heels. Paul Morris, a psychology researcher at the University of Portsmouth, argues that high heels accentuate "sex specific aspects of female gait", artificially increasing a woman's femininity.[4] Respectively, the arching of a woman's back facilitated by wearing high heels signals a woman's willingness to be courted by a man.[14][15] Keeping this sexual undercurrent in mind, heels are considered fashionable for women in most cases. It could be semi-formal with a "button down silk blouse…jeans and high heels."[16] Or, it could be formal with a dress or pants suit. Finally, 20th and 21st century cultural values have dictated that high heels are the norm in professional settings for a woman. Some researchers argue that high heels have even become part of the female workplace uniform, and operate in a much larger and complex set of display rules.[4] High heels are considered to pose a dilemma to women as they bring them psychosexual benefits but are detrimental to their health.[17] The 21st century has introduced a broad spectrum and variety of styles, ranging from height and width of heel, to design and color of the shoe.
In this Privacy Policy, the terms “Forever 21,” “we,” and “us” refers to Forever 21, Inc. and its respective subsidiaries and affiliated companies. The term “your device" refers to any computer, tablet, smart phone or other device you are using to access our websites or to operate the Forever 21 mobile applications. Websites that are owned and operated by Forever 21 may contain links to websites that are owned and operated by other companies. This Statement does not apply to websites and services that are owned and operated by third parties.

High heels have a long history, dating as far back as the tenth century. The Persian cavalry, for example, wore a kind of boot with heels in order to ensure their feet stayed in the stirrups[citation needed]. Furthermore, research indicates that heels kept arrow-shooting riders, who stood up on galloping horses, safely on the horse.[2] This trend has translated into the popular 21st-century cowboy boot. Owning horses was expensive and time-consuming, so to wear heels implied the wearer had significant wealth.[3] This practical and effective use of the heel has set the standard for most horse-back riding shoes throughout history and even into the present day. Later, in the 12th century in India, heels become visible again. The image of a statue from the Ramappa Temple proves this, showing an Indian woman's foot clad in a raised shoe. Then, during the Medieval period, both men and women wore platform shoes in order to raise themselves out of the trash and excrement filled streets.[4] In 1430, chopines were 30 inches (76 cm) high, at times. Venetian law then limited the height to three inches—but this regulation was widely ignored.[5] A 17th-century law in Massachusetts announced that women would be subjected to the same treatment as witches if they lured men into marriage via the use of high-heeled shoes.[6]
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